Since its acquisition by PSA, Opel has been actively attempting to alter its picture. Gaining access to new applied sciences and platforms beforehand not obtainable underneath the possession of Common Motors, the German model is poised to embrace electrification and entice new and youthful purchasers. Now, Opel is taking the following step by presenting its up to date model id.
The brand new “extra finely drawn” emblem of the marque is similar to the earlier model however extra carefully indicators “the model’s progressive power.” It options slimmer traces and is accompanied by a brand new brilliant yellow firm colour and new Opel Subsequent textual content font. The three create an “much more trendy and brave” look of the model.
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“We’re assured, young-minded and inclusive. On this new period Opel is taking inspiration from progressive, ‘chilly to chill’ Fashionable German tradition and re-emerges daring, pure and modern. That is the expression of our new model id and completely represents our thrilling new product line-up,” Xavier Duchemin, director of gross sales and advertising and marketing at Opel, explains.
Extra importantly, nonetheless, Opel has already offered its new design language. The GT X Experimental introduced the brand new minimalist method adopted by the brand new Mokka and the facelifted Crossland. The subsequent-generation Astra with a rumored hybrid OPC model would be the subsequent to comply with with a totally overhauled look and new PSA-sourced applied sciences.
The mix of the brand new Blitz emblem, new colour, and new design language create the brand new “unmistakable id” of the model for the brand new electrified period within the automotive trade. The brand new look will likely be utilized in all areas of the enterprise – from precise merchandise to advertising and marketing and gross sales actions.
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