Greater than a yr in the past, PSA Group and Fiat Chrysler Cars introduced their 50:50 merger creating one of many world’s largest automakers. The Stellantis identify was formally revealed in July this yr and now the corporate has debuted its new brand.
When you discover a robust house connection right here, you aren’t improper. The phrase Stellantis originates from the Latin verb “stello”, which suggests “to brighten with stars” in a direct translation. The visible presentation of the brand new brand carries “the spirit of optimism, vitality, and renewal” and symbolizes “a various and revolutionary firm decided to be one of many new leaders within the subsequent period of sustainable mobility.”
The official Stellantis brand comes as the following logical step within the strategy of finalizing the merger between the 2 multinational producers. The ultimate authorized steps ought to be taken by the top of the primary quarter of 2021 and embrace the approval by each PSA’s and FCA’s shareholders at their respective Extraordinary Basic Conferences.
Based on a latest report, as soon as the merger of the 2 corporations is accomplished, the newly-founded automaker might ditch among the fashions which can be at present out there from the manufacturers owned by the 2 conglomerates. The Chinese language market will likely be on focus, not less than initially, the place Stellantis could have too many manufacturers, fashions, and platforms on sale.
Stellantis will develop into the fourth-largest automaker on the planet with its 13 manufacturers, together with giants like Peugeot, Citroen, Opel, Ram, and Jeep. Reviews from earlier this yr advised all marques will proceed their existence below the brand new possession but it surely’s too early for precise particulars of the corporate’s technique.
