Regardless of the plain damaging results of the coronavirus pandemic, Toyota has dominated the previous 12 months. After shedding its title to the Volkswagen Group 5 years in the past, the Japanese marque reclaimed its title because the best-selling automotive model in 2020.
Toyota’s redemption would not finish there, although. In accordance with a research carried out by Examine the Market, Toyota has dominated Google search phrases in 2020. This place was beforehand held by BMW in 2019, which skilled a decline in search quantity throughout the pandemic-stricken 12 months.
Of observe, Examine the Market’s evaluation concerned search outcomes information from 158 nations throughout 2018, 2019, and 2020. The full search quantity for automotive manufacturers in 2020 was round 88 million.
In accordance with the research, Toyota appeared on the primary spot in 55 nations, representing 34.8 p.c of the full variety of nations analyzed. This was an enormous enchancment when in comparison with the quantity in 2019 whereby Toyota was solely top-searched in 17.7 p.c of the nations analyzed.
However, BMW skilled an enormous dip from its earlier pedestal – from being the top-searched automotive model 118 nations in 2019 to simply 34 in 2020, reflecting a 64 p.c drop. The German marque, nonetheless, retains its spot because the most-searched automaker throughout the three-year interval, accounting for 38.3 p.c of all high searches versus Toyota’s 31.3 p.c.
Mercedes-Benz, however, has retained its place because the third most-searched automaker throughout 158 nations. Apparently, Kia and Ford confirmed elevated rating within the research, taking the 4th and fifth spot, respectively, just under Mercedes-Benz. Each automotive manufacturers had been within the final place in 2019, every showing solely on the high spot in a single nation.
Examine the Market has the whole rating on its web site, together with an interactive map that features information from 2018 to 2020.
