Greater than half of Brits (52%) imagine their subsequent automobile is prone to be a hybrid car, based on new analysis by Honda.
Nevertheless, regardless of this robust intention to go greener, 68% of petrol and diesel drivers reckon they have no idea sufficient to purchase one.
“Whereas 68% of petrol and diesel drivers say that they don’t really feel they know sufficient to buy a hybrid car, that is unlikely to be as a result of there’s a lack of awareness,” stated behavioural scientist Professor Ivo Vlaev, of Warwick Enterprise College.
“Quite, it’s as a result of info might be overwhelming. We’re all bombarded with way more info than we are able to probably consciously take note of.
“When now we have a pure want to know every part earlier than making a giant choice – equivalent to with a automobile buy – that is tough to attain and so we ‘tune out’ and as a substitute go together with a straightforward, acquainted choice.
“The acquainted choice on this case is one other petrol or diesel automobile as a result of now we have bought a type of earlier than.”
In the case of expertise, the research revealed that hybrid drivers think about themselves to be early adopters.
A 3rd (33%) say that they’re prone to strive new expertise earlier than family and friends, compared to 18% of fossil gas drivers.
This perspective additionally influences whether or not they replace different gadgets of non-public tech, with solely 15% of diesel and petrol drivers prone to improve their cell phones earlier than others, compared to 27% of hybrid drivers. This distinction is constant relating to autos too.
On the atmosphere, the bulk (80%) of UK drivers are involved about local weather change, with the analysis discovering that hybrid drivers are more likely to really feel a powerful sense of accountability in direction of the atmosphere (27% vs 18%) and to think about themselves an environmentalist (50% vs 37%).
To assist motorists who could also be contemplating a change to a decrease emission car, Honda has developed a What’s Your Hole? quiz.
