Ford has a robust historical past of iconic automobile names—Bronco, Mustang, and Explorer, to call a number of. However the Blue Oval has additionally had its share of stinkers, with names like Escort, Pinto, and Probe. Now, as the corporate gears up for a brand new period of electrical autos, just lately filed trademark functions might trace at what’s to return.
In line with filings with each the US Patent and Trademark Workplace (USPTO) and the European Union Mental Property Workplace (EUIPO), Ford is in search of logos for 4 new names:
Whereas they may sound like one thing out of Recreation of Thrones, Ford seems to be reserving these nameplates for future manufacturing fashions or trims. As famous by Ford Authority, the USPTO filings had been submitted on August 5, 2025, and particularly designate the names for:
‘Motor autos, particularly, cars, vans, vans, sport utility autos and structural elements therefor; Electrical automobiles; Cars; Choose-up vans; Electrical autos, particularly, electrical passenger cars, pick-up vans, vans, sport utility autos and their structural elements.’
Ford additionally filed a trademark for the title “Ranchero” on August 5, simply days earlier than asserting plans for a $30,000 electrical pickup truck. Coincidence? Probably. In the identical submitting, the corporate revived the “Evos” title, beforehand used on a manufacturing SUV in China (and an idea from 2011).
It is unclear how—or even when—these names shall be used on manufacturing fashions. Automakers usually trademark names in bulk, hoping one could ultimately stick.
Curiously, Ford additionally just lately posted a job itemizing for a “Nomenclature Strategist,” tasked with growing names that align with the corporate’s “broader model structure.” The position studies to the Director of World Nomenclature.
Whereas nothing is confirmed, the a number of trademark filings throughout varied areas could sign Ford’s subsequent part in electrical automobile improvement. For now, we’ll have to attend and see.
Supply:
USPTO by way of Ford Authority
