AUDI Australia’s cull of gradual promoting fashions continues with the axing of its small/medium (Avant) wagon on stilts, the A4 Allroad, as gross sales of the small section ruggedised carryall had dwindled to a trickle within the whole 2024 A4 Avant tally of 300 examples bought.
A call to drop the mannequin from native consumption was taken early by Audi Australia, earlier than its worldwide demise.
The good-looking little wagon had been out there since 2012 alongside the bigger and extra standard turbodiesel A6 Allroad constructed utilizing the identical method with a raised trip top, chunkier tyres, underbody safety and exterior cladding.
All is just not misplaced for A4 Allroad fanciers who could also be steered in the direction of the subsequent era bigger A6 Allroad as a alternative A5 Allroad (A4 has been renamed A5) appears extremely unlikely even with an A5 Avant in Audi’s new line-up.
Reported lately by Drive, Audi Australia head of product Matthew Dale stated the corporate is dedicated to the wagon physique model, however demand for the A4 Allroad had fallen away, at the least in its closing years on sale.
“(In) the Australian market, the proportion of that automotive by way of consumers was fairly low,” he stated.
“We truly made a neighborhood determination to forgo that car sooner than what was the pure finish of manufacturing globally, and that was primarily simply because of the buyer suggestions.
“If there’s no buyer there… clearly we’re all the time taking a look at merchandise to go well with the client urge for food throughout the native market.
“A part of our position is to guarantee that we’ve received a product there for that urge for food, and when there’s no urge for food, there’s clearly no product.”
As no successor to the A4 Allroad is on the horizon, the A6 Allroad is now Audi Australia’s solely beefed up passenger model “wagon” as purchaser preferences shift in the direction of SUVs.
Ought to an A5 Allroad come grow to be out there nevertheless, Mr Dale stated it will be thought of for Australian showrooms.
“We’d consider it. The large factor is what we discovered with Allroad prospects, historically A4 and A6, they’re conventional consumers of Allroads,” he stated.
“They don’t need passenger automobiles, they’re very loyal, (and) they don’t need an SUV, in order that they’ll frequently purchase an Allroad as a result of that’s the automotive that fits them.
“It’s received some soft-road capabilities, nevertheless it’s additionally received the manoeuvrability of a passenger car with out having a big footprint like an SUV. So yeah, we’d positively contemplate it.”
