Even for a model as prestigious as Bugatti, exclusivity is every thing. For some consumers, proudly owning one in all 250 Tourbillons or one in all 500 Chirons is not ok. As a substitute, the wealthiest of Bugatti’s clientele need one thing solely they’ll personal, and the corporate is introducing a brand new program aimed squarely at these consumers.
Dubbed Programme Solitaire, Bugatti’s new one-of-one service builds atop the model’s coachbuilding roots. It permits Bugatti’s wealthiest collectors to create one thing really distinctive—and really unique.
Picture by: Bugatti
Programme Solitaire is much more unique than Bugatti’s Sur Mesure customization program, which the corporate formally introduced in 2021. Slightly than merely permitting shoppers to customise present fashions, Programme Solitaire lets them create their very own {custom} Bugs, nearly from the bottom up.
The model’s first one-of-one fee is the beautiful supercar you see right here: The Bugatti Brouillard. Constructed atop Bugatti’s ubiquitous W-16 platform—borrowed from the Chiron and Mistral—the Brouillard contains a carbon-fiber and aluminum chassis, a quad-turbocharged engine, and 1,578 horsepower
The Brouillard is closely impressed by the convertible Mistral. Horizontal LED lighting parts adorn the entrance finish, whereas darkened accents line the entrance bumper. Acquainted arrow-shaped LED taillights stretch throughout the rear, whereas an illuminated “BUGATTI” wordmark sits entrance and middle. However arguably the prettiest piece on the again finish is the trendy fastened ducktail spoiler.
Not like the Mistral, although, the Brouillard has a roof. The fastened glass panel creates an airier cabin expertise, whereas the middle backbone design component that flows seamlessly from entrance to rear is seen from contained in the automobile.
Picture by: Bugatti
Picture by: Bugatti
Picture by: Bugatti
The inside itself combines custom-woven materials in a tartan sample with green-tinted carbon fiber accents and machined aluminum parts. Embroidered horse motifs cowl the door panels and seat backs—a nod to Ettore Bugatti’s beloved horse—whereas the seats are molded particularly to the motive force’s desire. Even the machined aluminum gear shifter features a glass insert of a miniature horse.
‘To make one thing look easy is definitely extremely advanced. The design has to combine the entire technological elements wanted, the entire thermodynamics and aerodynamics of a 1,578-hp hyper sports activities automobile, whereas additionally following a core ethos—established each by us and the shopper—that the Brouillard was imbued with dignity.’ — Frank Heyl, Bugatti Design Director
After all, Bugatti doesn’t record a price ticket for this one-of-one {custom} hypercar. If we needed to guess, north of $30 million is probably going a protected place to begin. The Brouillard is one in all simply two {custom} fashions the corporate plans to construct yearly as a part of its new Programme Solitaire.
You possibly can see the Brouillard in particular person subsequent week at The Quail, A Motorsports Gathering, in Carmel, California.
44
Supply: Bugatti
