The corporate has a 25,000-strong R&D crew in Bengaluru, which is co-developing applied sciences with Indian carmakers, specializing in performance, person acceptance, and software-defined structure.
Pillin additionally highlighted the rise of ADAS as a dominant megatrend, pushed by AI-led innovation, and emphasised Bosch’s versatile integration technique — combining in-house {hardware} and software program with third-party elements the place wanted.
Q: Are you able to inform us in regards to the world progress of ADAS at Bosch and what India can count on within the coming years?
A: The tempo of ADAS innovation varies considerably throughout areas. In China, issues are evolving at an unimaginable tempo as a consequence of buyer openness to new applied sciences and a dynamic market. Europe is progressively catching up. India, nonetheless, holds large potential — it’s one of many fastest-growing automotive markets. Indian OEMs are more and more climbing the innovation curve, and we’re actively working with a lot of them. I used to be in Bengaluru lately and witnessed, first-hand, the large alternative right here.
Q: India is a price-sensitive market. How do you propose to deliver superior driver help applied sciences to the mass market right here?
A: That’s a key focus space for us. We perceive that affordability is essential in India. That is why we’re growing an economical, single-camera ADAS resolution with core options like lane departure warning, emergency braking, and adaptive cruise management. It is designed particularly for Indian situations — each economically and functionally.
Q: How does this single-camera system evaluate with ADAS setups in China and Europe?
A: The distinction is stark. In China, some automobiles now come geared up with 11 video cameras and as much as 5 radars, supported by highly effective computing platforms. That’s overkill for Indian situations. A key problem right here is the shortage of lane markings, which many western methods depend on. As an illustration, a colleague advised me he was always irritated by pointless alerts from a western ADAS system in Bengaluru. This reveals we should customise ADAS to real-world Indian street behaviour — not simply adapt present fashions.
Q: Contemplating the street complexities in India, aren’t there much more use instances for ADAS right here?
A: Completely. Indian roads are chaotic and unpredictable, which paradoxically creates better demand for clever driver-assist options. We’re tapping into this potential with our 25,000-strong R&D crew in Bengaluru. We collaborate carefully with Indian OEMs, construct prototypes, take a look at real-world eventualities, and iterate quickly. The objective isn’t just to launch know-how — it’s to make sure it’s appreciated and used, by making driving genuinely safer and extra snug.
Q: You spoke about Software program-Outlined Autos (SDVs). How is Bosch adapting to that shift, notably in India?
A: The transformation to SDVs is a basic business shift. At Bosch, we’re working to standardise the interface layer — the one I highlighted in my presentation in darkish blue. If we will open-source key components of the automobile structure, software program deployment can turn out to be scalable globally — whatever the {hardware}, variety of cameras, or compute energy.
Q: Are you collaborating with Indian OEMs, world OEMs in India, or each?
A: Each. We’ve been a long-standing companion for OEMs in India, and we’re now bringing our newest applied sciences to each native producers and world gamers working right here.
Q: What number of Indian automotive fashions are anticipated to characteristic Bosch’s ADAS methods within the close to future?
A: I can’t disclose actual numbers — you’d must ask the OEMs for that. However, I can say we’re seeing sturdy traction. We’ve moved past being only a part provider to changing into a know-how companion throughout a number of new automobile programmes.
Q: Do you develop all the things in-house, or are there collaborations with different corporations for sensors and cameras?
A: We companion the place it is smart. For our single-camera system, each the logic and the digicam can come from Bosch. However, we’re versatile — some OEMs desire to supply {hardware} individually. Our system is designed to work with these inputs and layer Bosch’s AI capabilities on prime.
Q: What’s Bosch’s function in enabling Degree-2 ADAS in India?
A: We act as a full system provider — providing ECUs, software program stacks, integration, cameras, radars — the entire bundle. However, we’re additionally modular. If OEMs select third-party elements, we will combine these too. In India, most OEMs need a trusted companion who can deal with end-to-end supply, and that’s the place we shine.
Q: Are you open to integrating providers and elements from different ecosystem gamers?
A: Undoubtedly. Whereas we offer end-to-end methods as a Tier 1 provider, we’re equally able to integrating exterior sensors or third-party providers based mostly on open interface requirements. This hybrid strategy works particularly properly in India, the place flexibility and reliability are paramount.
Q: ADAS appears to be progressing quicker than different automotive megatrends like electrification or connectivity. Why?
A: One main motive is the entry of AI and tech corporations into the automotive area is accelerating innovation. Buyer expectations are rising because of this. However, it’s vital to notice: making use of general-purpose AI to automobiles isn’t easy. Automotive-grade security and reliability demand domain-specific, extremely examined implementations.
Q: Lastly, how do you see India’s function in Bosch’s world ADAS ambitions?
A: India is crucial. Whereas I can’t share particular funding figures, I can say that our AI growth crew in Bengaluru is engaged on world ADAS options. The power and expertise of the younger engineers listed here are exceptional — they’re growing software program that goes into automobiles around the globe. India isn’t only a marketplace for us; it’s a know-how and innovation centre.
