Dylect, a way of life electronics model, has entered the automotive equipment area with the launch of its good dashcam lineup. With costs beginning at ₹3,499, the vary goals to make in-car surveillance and security options extra accessible to drivers throughout all classes — from first-time automobile homeowners to households and business fleet operators.
The newly launched vary consists of single channel, twin channel, and three channel dashcams. These fashions come outfitted with options akin to Sony STARVIS 2 IMX675 sensors for superior low-light efficiency, G-sensors to lock essential footage throughout impression, and supercapacitor expertise for sturdiness in India’s excessive climate circumstances. All fashions help real-time management, playback, and downloads by Dylect’s cellular app, out there on Android and iOS.
Inexpensive and Function-Wealthy Highway Security Units
The only channel dashcam — a category-first with an inbuilt show — is designed for entry-level customers. In the meantime, the twin and three channel variants cater to customers looking for complete protection, with options akin to 4K decision, Superior Driver Help Techniques (ADAS), wide-angle lenses, built-in GPS, and cabin-view choices for taxis or ride-sharing automobiles.
“Our objective with this launch is to supply dependable, feature-rich dashcams that mix good tech with affordability, serving to Indian drivers keep extra conscious and guarded behind the wheel,” mentioned Anuj Bhatia, Founding father of Dylect.
Rannvijay Singha Leads ‘Rip-off ya Dashcam?’ Marketing campaign
To boost consciousness across the want for dashcams in an period of rising street accidents and fraud, Dylect has roped in actor and car fanatic Rannvijay Singha because the face of its new marketing campaign titled ‘Rip-off ya Dashcam?’. The 2-part digital movie sequence is geared toward highlighting the position of dashcams in providing real-time proof throughout on-road incidents.
“Driving has all the time been extra than simply commuting for me — it’s a way of life. However with a lot taking place on our roads, having a dashcam isn’t non-obligatory anymore,” mentioned Singha.
The Dylect dashcams can be found by the corporate’s official web site and e-commerce platforms like Amazon and Flipkart. Clients buying from Dylect’s web site can avail an unique 10 per cent low cost for a restricted time.
With this launch, Dylect goals to develop its portfolio past life-style electronics into good automotive expertise — offering Indian drivers with reasonably priced but strong street security instruments.
