Ford noticed such enormous success with its worker pricing program this 12 months that it is now providing consumers one thing new. Beginning at the moment, you should purchase most Ford and Lincoln fashions with no down fee, no first-month fee, zero-percent curiosity for 48 months, and 0 funds for 90 days.
The promotion excludes the 2025 Bronco Sport, Bronco, Expedition, Ranger, Transit, Tremendous Responsibility, and Lincoln Navigator, in addition to the 2024 Maverick, Ranger, Transit, Tremendous Responsibility, F-150 Lightning, and Mustang Mach-E, and all Raptor variants. That leaves fashions just like the Ford Escape, Explorer, F-150, and Mustang eligible for this system, with three Lincoln choices.
Ford launched its worker pricing program in April amid the speak of tariffs, hoping to maintain individuals spending, and it labored. The automaker had introduced it might lengthen this system by the tip of that month, and shoppers rewarded the Blue Oval. The brand new “0-0-0” marketing campaign takes its place.
Picture by: Victoria Scott / Motor1
Ford’s Low cost Program Boosted Gross sales
Gross sales for Ford Motor Firm have been up 14.2 % within the second quarter of 2025 and up 6.6 % for the 12 months. Bronco Sport and Bronco gross sales have been up 38.6 and 51.3 %, respectively, final quarter, whereas Ranger gross sales jumped 36.3 %.
Even Mustang gross sales got here to life, rising 3.2 % from April to June. Nevertheless, gross sales for the long-lasting pony automobile stay down 14.2 % for the 12 months.
It is also attention-grabbing that Ford is excluding the 2024 Maverick and never the 2025 mannequin. Ford needed to improve the worth of its compact pickup to only below $30,000 in Might. That is solely a few thousand {dollars} cheaper than an entry-level 2025 Mustang that is additionally eligible, however about $4,400 greater than the 2024’s beginning worth.
Picture by: Ford
Absolutely the most cost-effective Mustang you will get prices $33,915, which comes with no choices, the 10-speed computerized transmission, and the two.3-liter EcoBoost four-cylinder, which does not sound essentially the most thrilling. However it’s a rear-wheel drive coupe with 310 horsepower.
Ford is not alone in attempting to maintain clients coming into showrooms. Automakers are dealing with stiff and complicated tariffs which can be elevating costs for shoppers whereas trying to mitigate among the added charges. Some are overlaying the prices outright, others are adjusting shipments to the US, whereas a couple of are simply passing alongside the associated fee. At the very least Ford is taking some initatave to maintain consumers strolling by means of the door.
