President Trump’s newly introduced 25-percent tariff on imported vehicles has despatched shockwaves by the automotive trade. Some manufacturers will probably be hit tougher than others, relying on the place their automobiles are manufactured. Since Ferrari assembles all its vehicles in Italy, each Prancing Horse will probably be impacted when the brand new tax takes impact on April 3.
Ferrari is elevating costs by as a lot as 10 p.c to partially offset the large tariff. Nevertheless, not all fashions will probably be affected. The corporate has determined to soak up the extra prices for patrons purchasing for a 296, SF90, or Roma. In the meantime, consumers of the Purosangue, 12Cilindri, and F80 ought to count on to pay extra.
There’s nonetheless a strategy to keep away from the worth hike, as Ferrari will honor present pricing for any orders imported earlier than Wednesday, April 2, whatever the mannequin. After that, the corporate will coordinate with its U.S. vendor community to find out value changes in response to the tariff.
Will Ferrari’s rich clientele care? In all probability not. Gross sales proceed to rise, with the automaker delivering 13,752 items globally in 2024. Of these, 3,452 had been shipped to the U.S., making up 25.1 p.c of whole gross sales, solidifying the nation as Ferrari’s largest market. Even when demand dips barely, the corporate already has sufficient orders to cowl its whole manufacturing run by 2026.
Circling again to the fashions unaffected by the tariff, it’s value noting that every one will possible get replaced by the top of 2025. Ferrari has confirmed that at the least six new fashions will debut this yr, together with its first-ever EV, which will probably be made at a brand new plant, additionally in Maranello. Logic tells us that the 296, SF90, and Roma successors are on the way in which. Since particulars on the replacements and extra fashions stay scarce, it’s too early to say whether or not Ferrari will regulate the pricing of the newcomers past preliminary projections.
In its Annual Report 2024, revealed in February, Ferrari confirmed that the SF90 Stradale and Roma had been phased out final yr. Nevertheless, the corporate specified that deliveries of the Roma Spider and SF90 Spider would proceed into 2025. Moreover, shipments of the warmer SF90 XX Stradale and SF90 XX Spider are additionally deliberate for this yr. Clients are additionally ready to choose up their Daytona SP3 vehicles from the “Icona” collection of limited-run fashions.
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Supply: Ferrari
