The Charger Daytona may be Dodge’s latest mannequin, however it additionally exemplifies an issue with the model—it at the moment lacks reasonably priced automobiles. The Hornet, which begins at $33,180 for 2025, serves because the entry level into Dodge and can proceed to take action for the foreseeable future. Nonetheless, model boss Matt McAlear just lately mentioned in an interview that he feels there is a “a market” for a sub-$30,000 halo sports activities automotive.
“I believe there is a marketplace for individuals who simply need to have that weekend automotive once more,” he informed The Drive, noting that not everybody can, or needs to, spend six figures on a sports activities automotive. He added that generally folks need “only a automotive” that is not full of costly expertise. We’re inclined to agree.
Photograph by: Dodge
If Dodge is critically contemplating such a product, and there is not any obvious indication that it’s, McAlear informed the publication that its future automobiles have to be unique, “just like the Viper.” Nonetheless, it is unclear what the model’s subsequent new mannequin could possibly be. Dodge, together with the opposite Stellantis manufacturers, are having fun with a bit extra freedom now that former Stellantis CEO Carlos Tavares is not in cost, however none have supplied concrete particulars about potential new merchandise.
Again in August, earlier than the top exec left, McAlear informed us that he needed to “proceed to develop [Dodge] as America’s efficiency model,” however added that “It must be the proper nameplates which are executed within the Dodge method that stand out within the sea of sameness.” He noticed SRT because the model’s halo, which frequently comes with a excessive price ticket, so seeing how Dodge evolves on the decrease finish of the market will likely be attention-grabbing.
Photograph by: Dodge
Dodge definitely has loads of alternatives within the sub-$30,000 vary because the variety of reasonably priced fashions dwindles. Vehicles just like the Mazda Miata and Toyota BRZ begin at simply over $30,000, so one thing that’s cheaper than that sounds thrilling. Nonetheless, Dodge constructed its following feeding followers a gentle food regimen of V-8 engines for 20 years, a lot so that folks won’t bear in mind different SRT standouts just like the Neon SRT-4.
If Dodge had to decide on between reviving V-8s or pursing a sub-$30,000 halo sports activities automotive, which might you need? We’re hoping it does each.
