Market Insight: 2023 vs 2024 best sellers

AUSTRALIA’S document new automotive gross sales 12 months didn’t arrive with out its share of adjustments.

Whereas stalwart favourites remained en vogue, a number of fashions departed the highest of the gross sales charts in 2024, altering the new-vehicle panorama significantly.

Ford remained on prime of the ladder, its Ranger mild industrial utility vary holding near the identical variety of gross sales as in 2023. Total, Ford bought 62,593 examples of the Ranger in 2024, down 1.2 per cent on the previous 12 months (63,356).

Final 12 months’s second-biggest vendor, the Toyota HiLux mild industrial utility, slipped to 3rd place on the finish of the 2024 calendar 12 months, down 12.5 per cent to 53,499 models (from 61,111).

It was overtaken by the Toyota RAV4 medium SUV, which completed the 12 months up 98.2 per cent to 58,718 models (from 29,627), having positioned fourth outright in 2023.

A distant fourth place went to the Isuzu D-Max. The favored workhorse clocked up 30,194 unit gross sales in 2024, down 3.2 per cent from 2023 (31,202) when it positioned third.

In fifth place was the Mitsubishi Outlander medium SUV, leaping from seventh in 2023, courtesy of a 13.8 per cent gross sales enhance to 27,613 models.

From sixth place onward, adjustments to new automotive gross sales between 2023 and 2024 had been extra pronounced.

Final 12 months, the Tesla Mannequin Y exited the highest 10, the Ford Everest massive SUV taking the sixth place beforehand occupied by the all-electric crossover. The Everest achieved 26,494 gross sales for the 2024 calendar 12 months, up 75.8 per cent on its 2023 tally of 15,071 deliveries.

It was the same story for seventh-placed Toyota Corolla, which didn’t seem within the 2023 prime 10 desk. In 2024, the small passenger automotive vary achieved gross sales of 24,027 models, up 20.2 per cent on the 12 months prior (19,986).

Eighth place for 2024 went to the long-serving Mazda CX-5 medium SUV with whole gross sales of twenty-two,835 models. Whereas the CX-5 fell 1.1 per cent from its 2023 place (23,083 models), it did handle to carry quick to the third-last rung of the highest 10 ladder.

Shifting nearer to the underside finish of the highest 10 gross sales chart was the MG ZS in ninth place – down from fifth place in 2023 because the previous mannequin made method for the brand new. MG’s small SUV achieved gross sales of twenty-two,629 models throughout 2024, down 22.7 per cent on 2023 (29,258).

Final, however under no circumstances least, we the Kia Sportage ended 2024 in tenth place. Having not appeared within the 2023 prime 10, the Sportage medium SUV ousted the Toyota LandCruiser Prado to nab the ultimate spot with 22,210 gross sales (up 41.0 per cent from 2023’s results of of 15,747 models).

The gross sales shift from 2023 to 2024 is perhaps delicate, however it definitely exhibits numerous adjustments.

In 2023, mild industrial utilities took the highest three locations on the gross sales charts, a development interrupted this 12 months by exceptionally robust gross sales of the Toyota RAV4.

Total, six of the Prime 10 gross sales positions in 2024 had been held by SUVs, one lower than in 2023. Gentle industrial automobile positions remained unchanged at three, with Small section passenger vehicles including to the tally with one (up from zero the 12 months prior).

Whether or not the market will proceed to evolve throughout 2025 is anybody’s guess. With the New Automobile Effectivity Commonplace and financial headwinds pushing towards thirsty utes and the potential for an additional document new-vehicle gross sales 12 months, it’s doubtless {that a} shift to extra economical and inexpensive fashions will alter the charts as soon as extra.

We stay up for subsequent January’s VFACTS figures to see simply how the 12 months begins.

Prime mannequin gross sales 2023 v 2024*:

*Knowledge equipped courtesy of VFACTS.