TOYOTA is about to interrupt information in 2025 with its newly launched LandCruiser Prado 250 Collection anticipated to retail an unprecedented 27,000 items inside its first 12 months in the marketplace.
Robust orders – at the moment in extra of 17,000 – and safe provide will make sure the fifth-generation Prado outsells all which have come earlier than it.
Toyota Motor Firm Australia (TMCA) says the Prado will retail 5700 items greater than in its earlier best-selling 12 months (2021) – a quantity that may see the mannequin retail some 1463 gross sales greater than the present year-to-date determine for the segment-leading Ford Everest.
Talking with motoring media on the Australian launch of the Prado in Darwin, Toyota Australia public affairs supervisor Jeremie Smith stated the mannequin has performed a big function for the importer since its debut in July of 1996.
“Within the 27 full calendar years that it has been out there, LandCrusier Prado has been the best-selling automobile towards its opponents for 21 of these years, and runner-up 5 instances,” he stated.
“Whereas we received’t take the phase title this 12 months, because of over-achieving our runouts, we count on the latest mannequin within the LandCruiser household will redress that state of affairs in 2025.”
Including his help to the declare, Toyota Australia vice chairman of gross sales, advertising and marketing and franchise operations Sean Hanley stated orders for the new-generation LandCruiser Prado are the best but, with a report gross sales 12 months on the forecast.
“I can inform you that our manufacturing allocation for the primary 12 months is above 25,000 items – the truth is, it’s nearer to 27,000 items,” he stated.
“As of as we speak, our sellers have taken greater than 17,000 orders (for the brand new LandCruiser Prado)”, he stated.
With 27,000 LandCruiser Prado variants allotted to Australian Toyota dealerships over the approaching 12 months, Mr Hanley stated it’s doubtless the mannequin will set a brand new gross sales report come the top of 2025.
The earlier report for the LandCruiser Prado was set in 2021 when 21,299 deliveries have been recorded.
Barring any transport delays, Mr Hanley stated it’s “fairly conceivable” the LandCruiser Prado will set a brand new gross sales report.
“Buyer demand is extra intense than it was even with the first-generation mannequin,” he added.
“In case you have a take a look at the very fact we now have ‘offered’ 17,000 (items) in a really quick time, (then) it’s fairly conceivable (that the report shall be damaged). However ultimately, our prospects will determine.”
Trying on the success of the Prado over the past decade – and towards its nearest opponents – a number of fashions have closed in upon the gross sales numbers of the revered off-roader, and others which have fallen by the wayside.
Most notably, the Jeep Grand Cherokee – which outsold the Prado a decade in the past – is now languishing with simply tons of of gross sales each year (down from 16,582 gross sales and a 15.4 per cent share of the sub-$70K massive SUV phase in 2014 to only 564 items and a pair of.6 market share factors to the top of October 2024).
Ford’s Everest has grown from promoting lower than one-tenth the variety of Prado fashions in its first 12 months of sale (2015) to turn out to be the nation’s best-selling off-road SUV. Yr-to-date figures present the Everest with 21,281 items offered – or greater than the LandCrusier Prado achieved in its finest 12 months in the marketplace (2021).
With two months to go – and its personal promising order financial institution – the run to first place shall be hotly contested in 2025, with each the Ford Everest and Toyota Prado prone to promote in comparable portions.
It is usually doubtless that newcomers to the phase will collect momentum throughout the approaching gross sales 12 months, including to stable outcomes already within the making. They embrace the GWM Tank 300 (3309 gross sales YTD) and Tank 500 (1387), and LDV D90 (2009).
