Completely great!
Am I the one one who obtained goosebumps and out of the blue felt that that is the primary “M-Efficiency” 3-series? Particularly the overlay of the 333i over the M tricolor! Maybe extra precisely, the direct predecessor to the E46 ZHP? The execution is totally different however the goal appears to be the identical.
The phrases, the philosophies outlined within the product announcement, they inform the entire story of basic BMW:
“Sportiness has at all times been a part of BMW’s heritage.
As a result of BMW is without doubt one of the few automobile producers with a protracted historical past of success in motorsport.
This fixed problem in sporting competitors has strongly influenced the traits of all BMW merchandise.
As a result of finally, an organization is sort of a human being.
If it goes in for sport, it will likely be match, extra environment friendly and likewise extra profitable.
And this success has at all times been constructed into merchandise bearing the identify BMW.
Working in some circumstances beneath troublesome situations, a motorsport design crew has to organize vehicles for essentially the most gruelling competitors.
And it’s exactly the crew spirit developed on this course of that offers distinctive drive to every member of the crew.
The result’s overwhelming enthusiasm – enthusiasm which, in flip, gives the idea for a completely totally different perspective in the direction of the motor automobile.“
If that does not scream Freude am Fahren or “The Final Driving Machine” I do not know what does!
