In 2017, Mitsubishi revived its iconic Eclipse nameplate and promptly slapped it on the bottom of an SUV. Unhappy. Now we’re seeing new trademark filings for different iconic Mitsubishi names, like Montero and Lancer Sportback, that might additionally find yourself on unappealing fashions.
The previous Montero nameplate hasn’t been round within the US since 2006, however Mitsubishi lately filed a trademark for the Montero title with the US Patent and Trademark Workplace (USPTO). The trademark specifies “cars” and dozens of different makes use of, so it is attainable we may see the Montero title on a future Mitsubishi right here within the US.
Mitsubishi filed a second trademark for “Lancer Sportback” that was initially refused by the USPTO, however is presently beneath attraction. The Lancer Sportback was the five-door model of the Lancer within the US that was launched in 2010. This trademark attraction was filed in March, and specifies use for “cars and structural components therefor.”
The Lancer Sportback trademark submitting is particularly attention-grabbing. We all know that Mitsubishi is teaming up with Nissan to convey a handful of latest hybrid and electrical fashions to the US, together with its personal model of the next-generation Leaf. Rumors say the Lancer Sportback might be Mitsubishi’s model of the Leaf (if the patent is granted).
There are additionally rumors of a brand new Mitsubishi truck for the US and a manufacturing model of the D:X Idea (which may grow to be the subsequent Delica). However we’re taking all of those particulars with a grain of salt. We received’t know something for certain till the primary new Mitsubishi fashions begin rolling off the manufacturing line someday in 2025 for the 2026 mannequin 12 months.
