Lotus has opened the doorways to its first flagship European international model centre in Mayfair, London.
Lotus London, which may be discovered at 73 Piccadilly, brings collectively Lotus’ long-standing dedication to expertise, efficiency and heritage by offering prospects with an unique and immersive entry into the Lotus model.
The shop presents a VIP lounge and bespoke digital expertise – the place prospects can personalise their very own automobiles – with specialists available to help them.
As well as, the shop will act as a gallery for the model, frequently displaying traditional automotive designs from its 75-year wealthy historical past, from F1 to icons of the silver display.
Lotus London will function a showcase and launch venue for the most recent automobiles and merchandise, together with the next-generation car line-up – the Eletre hyper-SUV, Emira sports activities automotive and Evija hypercar.
Prospects can even be capable to buy Lotus merchandise in-store, in addition to different co-branded merchandise. For instance, Lotus and KEF not too long ago introduced the brand new LS60 Wi-fi flooring audio system, and these are actually accessible to buy at Lotus London.
“The opening of our new retailer demonstrates our dedication to rework Lotus to a world luxurious efficiency model,” stated Mike Johnstone, Chief Industrial Officer at Lotus Group.
“We now have seen an enormous demand for our merchandise and have bold plans to scale quickly by 2028.
“Model centres all over the world will play a key position in constructing each the Lotus model and long-lasting relationships with our customers.”
