LOS ANGELES — Netflix has unveiled a brand new star for a few of its upcoming programming: electrical autos from Common Motors and different automakers.
The streaming service introduced an settlement on Thursday to function autos together with the Chevrolet Bolt, the electrical GMC Hummer pickup and the Cadillac Lyriq in TV sequence and movies “the place related.”
The businesses will spotlight the partnership in a business that includes Will Ferrell that can air through the Feb. 12 Tremendous Bowl. Netflix and GM referred to as the settlement “a part of a dedication to a extra sustainable future.”
Monetary phrases weren’t disclosed.
Netflix stated it should assist creators “higher perceive how EVs can complement and improve their tales.”
Exhibits that can function GM’s electrical autos embrace “Love is Blind,” “Queer Eye” and “Unstable.”
Netflix productions additionally will embrace electrical autos made by different automakers, the corporate stated.