Whoa, straightforward on the squinting there, people. We all know, the brand new Aston Martin brand seems to be principally the identical because the outdated one. However we promise, it has modified. Right here, check out the outdated one (under, left) subsequent to the brand new one (under, proper).
There, now do you see it? Aston dropped the only vertical line on the backside and the inverted arch. Additionally, the strains are thicker. It is like Aston Martin highlighted the badge and clicked “daring.” It additionally occurs to be the eighth redesign of the brand. The unique appeared on Astons in 1920, with subsequent designs launching in 1927, 1930, 1932, 1954, 1984, 2003, and now. You’ll be able to see all of them so as under.
Aston in all probability would not be that postpone by us describing the brand new brand because the outdated one, however “daring,” as a result of the corporate’s new tag line follows go well with: “Depth. Pushed.” Sure, the tag line is principally a synonym for “daring.”
Aston says the brand new branding is a part of a brand new give attention to offering luxurious vehicles with most efficiency. It additionally appears to mirror the model’s upcoming roster of mid-engine sports activities vehicles with the F1-inspired Valkyrie (above, left), now in manufacturing, and the much less excessive Valhalla (above, proper), the latter of which can begin deliveries in 2024.
The brand new badging will seem on the Aston Martin F1 vehicles, and also will seem on these new-generation Aston sports activities vehicles.
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