Christopher Bell’s No. 20 automobile is popping purple. Beginning this week at Martinsville Speedway, his Toyota Camry TRD will likely be carrying a brand new Yahoo livery after the media firm was named an official companion of Toyota Racing Improvement. The multi-year settlement can even see different Toyota vehicles in different sequence carrying Yahoo purple.
In addition to the eye-popping shade, the design includes a y! on the hood and yahoo! on the rear fenders. The automobile can even be sporting this take a look at the Coca-Cola 600 in Charlotte, the Southern 500 at Darlington Raceway, the Bass Professional Outlets Night time Race at Bristol and the Kwik Journey 250 at Highway America.
Different Yahoo vehicles will embody Kyle Busch’s ultimate begin of the Truck Sequence season in Sonoma earlier than wrapping the Truck Sequence automobile of John Hunter Nemechek at Pocono and Indianapolis. Jesse Love will likely be driving a Yahoo Toyota in 5 ARCA occasions for Venturini Motorsports, whereas Kaylee Bryson will compete in 18 midget-in-dirt races in Yahoo-sponsored vehicles.
Christopher Bell has most just lately pushed a yellow automobile primarily sponsored by DeWalt. The 27-year-old races with Joe Gibbs Racing.
Yahoo owns media properties that embody Yahoo Sports activities, Yahoo Finance, Engadget and Autoblog. Yahoo has beforehand been concerned in motorsports with Method 1, MotoGP and Excessive E.
“At Yahoo, we join folks to their passions with the content material and experiences that gas their day,” stated Iván Markman, chief enterprise officer at Yahoo. “We’re excited to work with TRD this yr, and sit up for seeing the Yahoo model at high-speed.”
