A FIFTH of males are car-brand snobs who would all the time stretch their price range to get a extra prestigious motor, in keeping with a research.
The admission by 22 per cent of male motorists in contrast with simply 14 per cent of girls, the survey of 2000 UK drivers confirmed.
Budgets are additionally blown for handsome automobiles by 34 per cent of males and 17 per cent of females. Londoners are the almost certainly to go over price range (48 per cent), adopted by Scots (27 per cent).
Some 17 per cent of males additionally say having a flash automotive impresses their pals, whereas 9 per cent of girls stated the identical.
In the meantime, 36 per cent of males and 27 per cent of girls say a automotive is a part of their private picture. That’s crucial to under-34s – with a 57 per cent score set in opposition to simply 22 per cent of over-55s.
Curiously, 62 per cent of drivers would by no means purchase sure automotive manufacturers, no matter how good the automotive or deal on provide.
And 24 per cent purchase model new reasonably than second-hand to get that “new automotive” look and feeling, with under-34s (40 per cent) twice as doubtless to do that as over-55s (19 per cent).
Moreover, 37 per cent say they like a automotive with “a character, which is a bit completely different, reasonably than a preferred automotive that you just see loads of”.
The research was commissioned by assured asset safety insurance coverage supplier InsuretheGap.com and boss Ben Wooltorton stated: “It’s clear that folks need to see themselves mirrored of their automotive and can pay extra for this.
“Individuals have all the time used automobiles to make statements about themselves, whether or not that is to challenge wealth or standing, or to simply signify one thing quirky about their character.”
